The world of startups is really new, and it has some peculiarities that differentiate it from other businesses. One is scalability.
However, as most startups came to the market with the purpose of doing something innovative, this puts them in front of a high-risk investment.
After all, the idea can either work or not. And to minimize this risk, the best way is to create an MVP which is the acronym for Minimum Viable Product.
What is the MVP?
The MVP is a kind of test for the entrepreneur to have a first idea if his idea is really viable or not. It is a way to optimize resources and invest the minimum necessary to run less risk.
The technique is developed to test the product with the minimum of functionalities. The intention is to launch the central idea in the market to see its acceptance.
Through the MVP it is possible to find out if the solution proposed by the startup can solve the issues it proposes. If this is not possible, the idea can be remodeled before investing large sums in something that will not work.
Why is the MVP so important?
The MVP is of great importance because it is a set of processes that guide the development of products, markets, customers and platforms.
When the MVP is well done, it can even predict some facts before they occur, in addition to launching a product faster than competitors.
But see well. It is not enough just to launch the MVP in the market. You need to have well-defined metrics for analyzing potential customer feedback.
The idea is that the results are easy and quick to analyze. The objective is to put to the test the uncertainties that are intended to be proven by making the minimum process of functionalities feasible.
How to make an MVP?
Now comes the challenge. You saw how important it is to create an MVP for your business. However, how to do it is really difficult.
One tip I give is to do it through a landing page. Yeah, it’s a way to attract multiple potential leads to your business.
Also, this is a practical way to get a list of leads to validate your MVP and keep in touch with them until your product or service launches.
There is therefore no secret. What I have to say is that you focus on the main idea of your business and launch it with the minimum of functionality.
Create a landing page for disclosure with only a few selected customers, and then evaluate customer feedback to find out the feasibility of launching your idea.
