Everyone who has been following me on social media knows that I am a true Jiu-Jitsu enthusiast. I have been practicing this sport that I love for over 4 years.
However, in the early years I saw that this was a modality that has the potential to change lives. I got to know countless social projects that invest in the transformation of athletes and people.
So I thought: I also need to contribute to improving this situation. And since then I started a job to sponsor several young athletes.
Scholarships at SEDA College Online
Through SEDA College Online, we have already distributed more than 100,000 scholarships so that athletes can learn English, a language that is so important for those who want to participate in international competitions.
Through Purely, another company that I am also an investor in, we sponsor many other athletes. And we recently announced the sponsorship of Lívia Lima, an athlete who has a bright future ahead of her.
I see that Jiu-Jitsu, like soccer, despite not being a sport invented in Brazil, was perfected here. Today there are many communities investing in the sport, due to the transformation it brings.
Changing people’s lives
I see that sport has a transforming power in the lives of athletes, after all, it is a way to keep them away from drugs, in addition to improving their physical and mental health.
And why Jiu-Jitsu and not another sport? As I’ve said in some articles I’ve written, I think investing in sports is much more than putting your brand on an athlete’s uniform.
It’s crucial that you have a connection to that sport, that you truly believe in its transformative power. And I am a regular Jiu-Jitsu practitioner, I closely follow the lives of athletes.
Therefore, I not only put my mark on their kimono, but I also connect with their whole life story.
The growth of sponsorships
For the next few years I will continue to sponsor athletes, because I believe in the transforming power of Jiu-Jitsu. So, here at SEDA, we are focused on expanding sponsorships and transforming more people’s lives.
So what I have to say today is that if you have a business, find that sport that you connect with the most and invest in it. You can be sure that you are not just doing social marketing.
You are connecting with an entire community, investing in dreams, and collaborating to make the world a much better place to live.
