Everyone knows that I usually invest in startups and fintechs. However, I always do a rigorous analysis of the business before diving into it. And one of the fintechs that I bet on and believe in a lot is ABMEX.
It was born with a firm purpose, which is to make life easier for small producers. And for that, we decided to innovate and do something unique: not charging fees on credit card sales.
That’s right, unlike many other payment processing companies, we choose not to charge our customers additional fees for card sales.
But why did ABMEX take this approach?
First, it’s important to note that card processing fees can be a significant expense for small producers just starting out who will be processing many small transactions.
Depending on the type of card and the amount of transactions, these fees can easily add up to a significant percentage of the total sale value. As a result, small businesses become stifled.
Therefore, at ABMEX, we believe that this charge can be harmful for customers and, ultimately, for the business.
They make producers feel cheated or surprised with unexpected additional costs, undermining the relationship of trust between him and his customers.
Transparency above all
In addition, we believe that transparency is key to building lasting customer relationships.
And by eliminating transaction fees for card sales, we provide a more transparent and predictable shopping experience. Customers know that the price they see is the price they will pay, with no additional fees or nasty surprises.
Another benefit is the differentiator in the market, offering a unique and innovative approach to card payments. What makes us a fintech different from the others.
As a result, we are attracting more and more customers who are looking for a payment processing partner that offers a fair and satisfying experience.
The sustainability of the business
To maintain the financial sustainability of the business, these costs are incorporated into other aspects of the company’s pricing structure. This means that while we don’t charge a card transaction fee, we do have other ways to monetize.
We chose not to charge these fees, in order to guarantee that small producers can definitely have margin to survive in an increasingly competitive market.
We believe that this is an innovative and differentiated approach that collaborates with all those who are starting to launch their infoproduct online. It’s no wonder we’re standing out.
In short, we believe we can unite innovation, sustainability and a highly profitable model at the same time. The future is just beginning.
