Many people come to ask me what marketing strategy I use at SEDA to ensure the institution’s growth has been so rapid in recent years.
The truth is that I try to act on several fronts, both in expanding inbound marketing and in outbound marketing itself through very accurate actions in terms of attracting students.
In this article I will talk a little more about how SEDA’s marketing works and why we are always moving towards success consistently. Hope you like it!
Digital and online strategies
SEDA College has invested significantly in digital marketing strategies. We are using social media platforms such as Facebook, Instagram, Twitter and YouTube to reach our target audience.
To achieve this, we work on two fronts: in organic traffic we bring educational and informative content in order to engage potential students, showing what the exchange is like, what life in Ireland has to offer, etc.
We use this strategy both on social media and on our blog. In parallel, we create attractive programs, adding value and working with more direct marketing, where we work with paid traffic.
Online courses and accessibility
Furthermore, as you all know, we have a few branches of the institution and one of them is SEDA College On-line, which offers a variety of courses that are completely self-instructional and accessible.
Students can start and finish courses at their convenience while having unlimited access to material. This flexible, student-centered approach is effective in attracting students from different parts of the world.
After all, in my opinion, this is a way to provide students with a personalized and convenient learning experience.
Ethics and professionalism
I could also not fail to say that when developing and implementing marketing strategies, SEDA College maintains a high standard of ethics and professionalism.
All strategies are carefully evaluated to ensure they are respectful, inclusive and aligned with the institution’s values.
SEDA College’s reputation is built on trust and mutual respect between the institution, its students and the wider community.
Critical analysis and risk assessment
Before adopting any new marketing strategy, we carry out a critical analysis and risk assessment. This includes consulting with a variety of marketing professionals and business ethics experts.
Therefore, I like to say that the institution is committed to implementing only strategies that positively promote its image and that build trusting relationships with students and their families.
So what I have to say is that the student-centered approach coupled with its dedication to ethics and inclusion has contributed significantly to our reputation as an educational institution of excellence.
Therefore, I like to emphasize that these are not just marketing strategies, but also fundamental values that guide all of the institution’s activities.
