Investing in disruptive startups is one of the most exciting and challenging decisions I make as a professional. And I’ll go even further: I can say that it’s a true mission that I’ve embraced.
After all, throughout my career, I’ve realized that this choice goes far beyond seeking financial returns — it’s about contributing to significant transformations in society and markets.
The impact of innovation on problem-solving
I’ve always been fascinated by solutions that challenge the status quo. And disruptive startups have the power to tackle complex problems and propose creative and efficient alternatives.
That’s why, when I look at a growing business, I ask myself: what impact can this idea have on people’s lives?
Companies that adopt emerging technologies, such as artificial intelligence or blockchain, or that reimagine traditional business models, are of great interest to me.
It’s not just about solving problems, it’s about transforming the way we live and work. And I find that quite fascinating.
Constant learning
I like to say that investing in startups is also a way of keeping myself constantly learning.
Each one brings unique challenges, ideas and dynamics, requiring me to always be up to date with market trends, new technologies and changes in consumer behavior.
This environment of continuous learning is one of the things that motivates me the most. Being in contact with visionary entrepreneurs challenges me to think more creatively and expand my horizons.
The importance of a clear purpose
Another point that guides my choices is the purpose of the startup. Businesses that place social impact or sustainability at the center of their operations have a special appeal to me.
I believe that long-term success is directly related to a company’s ability to create value for society.
For example, startups that promote financial inclusion or that develop sustainable solutions to environmental challenges make me feel like I’m investing in something that goes far beyond numbers on the balance sheet.
The calculated risk
I can’t deny that investing in disruptive startups is risky. But it’s precisely this risk that makes the process so exciting. To mitigate risks, I carefully evaluate the business model, the founding team, and the market potential.
I believe that a well-founded, data-driven approach is essential to maximize the chances of success. Even so, I recognize that not all bets will pay off, and it is part of the game to accept that failures also bring valuable lessons.
Connecting passion and vision
Ultimately, what really drives me is the passion for innovative ideas and the belief that we can build a better future through disruption.
That is why I can say with all my heart that investing in startups is, for me, more than a financial act — it is a way of being part of something bigger. Do you agree?
