Many people equate personal marketing with self-employed and freelance work, but in fact it needs to be done by any kind of professional.
Be it the entrepreneurs themselves, workers in any area, and of course, freelancers and self-employed, it is essential to work very well on your personal marketing.
After all, this is a way to place yourself as an authority in your area, and furthermore contribute to other people with the knowledge you have.
What is personal marketing?
Personal marketing is nothing more than a strategy that aims to strengthen your image and reputation. The idea is that you become a true reference in your area.
You can work many methods, but the aim is to influence other people strategically. Therefore, one of the most common techniques of personal marketing is the production of content.
This can be done on social networks, through a blog or even in a channel that you can create on Youtube.
Why is it important to do personal marketing?
This is important to help you find the best opportunities in the market. Just to put it in perspective, every year more people are graduating from higher education courses in Brazil.
And as access to university increases, so does the number of competitors for vacancies, requiring professionals to show why they are different.
When you manage to promote your personal marketing well, people start to see you with other eyes, understanding that you are not just one more.
Besides this, you still serve as an inspiration for other people who are thinking of changing professions, or even following your steps, to take you as an example.
How to do a good personal marketing?
To do a good personal marketing you need first of all to practise self-knowledge. This can be done through a technique called SWOT Matrix.
With it you evaluate your strong and weak points. Based on this, you can improve some behavioural issues and strengthen the differentials you have.
Furthermore, networking is also essential. The more you connect with other people, the greater your chances of getting them to notice you.
A good tip is to develop your own brand. Something that the person will automatically see and remember you by. Also, try becoming a virtual consultant, if only as a volunteer.
People connect with people, and when you put yourself in the role of a consultant, you will listen to other people’s pains and needs and give them advice.
As a result they will look to you as a mirror, and whenever they think of an authority on the subject they will certainly remember you. Did you like it? Then leave your comment and share it on your social networks.
