I honestly didn’t believe in the efficiency of this, but I saw that it works, and that’s why I decided to make this article to help you.
One day I was watching some program on television. Then the commercial time came on and it was about a course on NLP. I don’t know why I felt motivated at that moment to do it.
Mental triggers used to convince me? Maybe.
The truth is that I enrolled, and as the course was online I started doing it the very next day. At that moment I changed my mind on the subject.
After all, why do you buy from some sellers and not others?
Until then I had not noticed this with a more technical eye. But after the course I started to notice that some sellers use NLP techniques.
And that makes us more likely to buy from them. Do you want to see? Tell me, haven’t you ever sympathized with a person right away, and quickly dislike another?
This happens a lot. And if I told you that I can use a technique to make you like me, would you believe me?
This is the Rapport technique, also known as mirroring. However, it is only one of the NLP techniques.
What is the Rapport technique?
The rapport technique is an artifice that I use to imitate your posture. Calm down, it is not mimicking or looking comical.
I simply start to observe how you behave, the tone of voice you use, the way you express yourself and the subjects you like to talk about.
Then I do exactly the same: I talk about things that interest you, I adopt your tone of voice, if you don’t gesticulate much I do that too. And always looking into your eyes.
Without you realizing it, your way will reflect on me and you will feel a great sympathy for my person.
So is it really possible to use NLP in sales?
The technique I talked about above is just one, but I can use several. Know that people usually follow a similar buying model.
All I need is to quickly understand their behavior and use that to my advantage. I can discover your fears, needs, anxieties and make you feel safe in me.
Ok Tiago, but what are you getting at?
What I want to show you is that by applying these techniques in your company, you will increase the sales of your business.
It took me a while to find out, and it was by chance that I decided to take a course on the subject.
But you don’t have to take the same time as I did. So don’t underestimate the power that Neuro-Linguistic Programming and Neuromarketing have.
Your business can take off even in the crisis. Did you like it? Then subscribe to my free newsletter to stay on top of other content like this, and leave your opinion on the subject!
