A long time ago, they said that we are all one brand. It stuck in my memory, and with the explosion of social media and the need to be ever more noticeable and visible, that phrase never rang more true.
Because of this, personal marketing emerges as a necessary and effective practice, as it is not just about self-promotion, but about conscious management of personal and professional image. And then I ask:
How are you working your personal marketing?
Let’s start with self-knowledge, because it allows us to identify strengths and weaknesses and enhance what makes us different.
It is important to understand what makes us unique and how we can show this uniqueness to the world, transforming ourselves into our best version.
However, self-knowledge is not acquired overnight, and requires reflection, humility and courage to face our own imperfections. Therefore, before thinking about doing your marketing, you need to find out in depth who you are.
There is no better marketing than exposing our own virtues and weaknesses, as this is the best way to connect the public with us. After all, we are not creating a character, but showing ourselves as we really are.
Building a consistent image
When it comes to building a consistent image, it’s important to understand that, as effective as it may be, self-promotion is not a substitute for quality. Therefore, be ethical, responsible and, above all, competent.
Because, to achieve successful personal marketing, the public’s perception must be congruent with reality. The balance between what is shown and what is truly delivered makes all the difference.
After all, in a world where information is abundant and trends change quickly, it is essential to invest in education and updating. Knowledge is power, and staying up-to-date with the latest news in your field is essential to staying relevant.
Participating in courses, workshops and lectures, as well as reading books and articles, contributes to the growth and strengthening of the professional image.
Constant presence on social media
The presence on social networks cannot be ignored when we talk about personal marketing. And just being present is not enough: you need to have a well-defined strategy and a clear objective.
Networks are a showcase, and as such, should be treated with caution. What you post and share, as well as how you interact with your followers, should reflect the image you want to project.
Sharing knowledge is a smart strategy to add value to your personal brand. Being seen as a reference in the subject is extremely beneficial, both for the career and for the reputation.
So, don’t be shy: write articles, give lectures, contribute to forums and get involved in projects relevant to your area of expertise. This is an effective way to work on personal marketing and position yourself as an expert.
Expand your network
Networking is another key piece in the gear of personal marketing. Relating with professionals from different areas, participating in events and meeting people is vital to expand the network of contacts and increase visibility.
The connections we build throughout our careers can be real levers for professional success, and cultivating them with empathy and generosity makes all the difference.
In short, working on personal marketing requires dedication, planning and self-knowledge. But, above all, you have to have passion and believe in your own potential.
After all, as the poet Fernando Pessoa said: “Everything is worth it if the soul is not small”. So, see building your personal brand as an opportunity for self-knowledge, growth and achievement, and reap the rewards of a successful career and a fuller, more rewarding life.
