I’ve always been passionate about sports, but I must confess that Jiu-Jitsu intimidated me at first. Today, it is precisely this intensity that inspires me.
There is nothing comparable to the experience of being on the mat, facing physical and emotional adversity, using mind and body in perfect symbiosis to overcome challenges.
But Jiu-Jitsu is much more than that. It is a powerful tool for social and personal change. And in this second article in this week’s series, I’m going to show how it can take someone from marginalization to recognition.
Change of perspective: Jiu-Jitsu and society
Jiu-Jitsu originated in Japan and was adopted in Brazil with great passion and talent. However, for a long time, it was seen as a marginalized activity, a sport for the “tough” and “violent”. This perception could not be further from reality.
The practice of Jiu-Jitsu goes beyond competitive fights; she teaches resilience, self-discipline, respect, and empathy. I see sport as a means of empowerment, especially for those in vulnerable situations.
It offers a way to channel energy, face fears and build confidence. It can be an outlet, a place to feel like you belong, a way to have a voice and feel heard.
Besides, how many people don’t change their lives by the hands of sport? For those born in a condition with no prospect of life, this is one of the chances to become someone, and even give a better life for the family.
Companies and investment in Jiu-Jitsu
In this journey of recognition, it is important to mention the crucial role of companies. Corporate investment in Jiu-Jitsu can boost its legitimacy and provide incredible opportunities for society.
By funding gyms, competitions, training programs and even sponsoring athletes, companies help make sport accessible to everyone, regardless of their socioeconomic status.
It’s not just a matter of corporate social responsibility; it is also a promising investment opportunity. It’s believing in someone’s victory.
The growing popularity of this sport translates into greater visibility and engagement for associated brands. This means that this is a win-win situation.
The real impact of Jiu-Jitsu
But to really understand the impact of Jiu-Jitsu we need to look at individual stories. I’m talking about stories of people who had their lives transformed by sport. And here I could name several athletes I’ve met.
I’ve seen young people who, desperate for a way out, found in Jiu-Jitsu a way to escape crime and drugs.
I met women who, through sport, gained confidence to face situations of domestic violence. I witnessed how the practice contributes to dealing with anxiety, stress and depression, providing a positive outlet for the pressures of everyday life.
So if you’re a business leader, consider investing in this life-changing sport. If you’ve never had contact with Jiu-Jitsu, I invite you to visit a local dojo and witness firsthand the magic and strength that emanate from this sport.
From the mat to the top, Jiu-Jitsu has the power to change lives. Let us all be part of this transformation. Make sure you are collaborating with a better future.
