Entrepreneurship is, by nature, a constant exercise in adaptation. But entrepreneurship outside your country is even more challenging: it puts your own identity, your own way of thinking, and even what you believed you mastered to the test.
After so many years living and building businesses in Ireland, I can say that entrepreneurship outside of Brazil means reinventing yourself every day.
The first reinvention happens internally. You arrive with plans, ideas, and expectations, but you quickly realize that the game is different.
The culture is different, the market operates with different logics, and people have different values. What was a benchmark in Brazil may be just a detail in another country.
And it is in this cultural clash that growth is born—not technical growth, but human growth. You learn that leading, negotiating, or teaching depends, above all, on understanding the other person.
In the beginning, I tried to replicate the formulas I already knew.
But I discovered that what works in one place doesn’t always fit in another.
It was necessary to listen more, observe more, and, above all, learn to make mistakes with humility.
The daily reinvention lies precisely in this: adjusting what you know without losing who you are. Being firm enough to maintain principles and flexible enough to change methods.
Every day outside of Brazil, the entrepreneur needs to relearn how to communicate — with the language, with the market, and with people. English, in my case, was just the beginning.
True communication comes from empathy: understanding how each culture deals with time, trust, hierarchy, and emotion.
Entrepreneurship abroad is a living MBA in human behavior.
But there is a gain that compensates for everything: the expansion of consciousness.
You begin to see the world with more nuance, more respect, and more patience.
You learn that success is not just about growing, but growing in harmony with realities different from your own.
And, when you understand this, your own business vision changes.
Entrepreneurship ceases to be just about opening companies — and becomes about creating bridges between worlds.
Living and working outside of Brazil has taught me that reinvention isn’t an event, it’s a state. Every day the context changes, the language challenges you, opportunities appear unexpectedly.
But it’s precisely in this movement that meaning resides.
Because reinventing yourself means continuing to grow — even when the ground shifts.
