When SEDA was founded in 2009, the objective was simple: to offer an English school where foreign students felt truly supported.
At that time, most schools dealt with international students as a number. I wanted something different — a space where I could learn English as a natural consequence of feeling part of a community.
The beginning was modest: a bright room, few teachers and a group of students who accredited the proposal.
But, from the beginning, there was something greater behind it. The idea that education is about belonging, and that studying outside the country is both transformative and challenging.
And it was precisely that human spirit that guided us when the first difficulties appeared.
Growing up in a foreign country requires adaptation. We have to understand Irish culture, adjust processes, deal with different legislation and, at the same time, maintain the Brazilian essence: embrace, embrace, transform.
With each course formed, we realized that the learner did not end in the diploma — he came there. Or someone returned home with more than a language: he brought with him a new vision of the world.
This is the perception that we need to take the next step. SEDA stopped being just a school and became a global educational ecosystem, connecting learning, technology and opportunities.
We create online platforms, professional training projects and partnerships with companies that serve the same purpose: preparing people for a world without borders.
Behind the scenes, this growth was built with many more doubts than certainties.
Forms of adjustments, recommendations and difficult decisions. But in every obstacle there was a lição — and, mainly, a confirmation that we are on the right path.
Now, when I see former students undertaking, teaching, traveling and transforming their own realities, I understand that SEDA is not a property or a brand: it is a movement.
A movement that was born from a personal dream and became a collective purpose.
And there is something that I learned throughout the day and that a business only becomes global when it stops talking about itself and starts talking about everyone who credits it.
