Over time, I realized that entrepreneurship goes far beyond creating jobs, developing products, or opening new markets.
The true impact of an entrepreneur lies in something less tangible, but much deeper: the ability to shape conscious people, both inside and outside the company.
Because, in the end, every business is a school.
Every decision, every behavior, every value lived daily transmits a lesson—to employees, partners, and even to those who only observe from afar.
When I started, I confess that my only concern was making the business work. I wanted to grow, to prove that it was possible to be an entrepreneur outside of Brazil, to create something relevant.
And all of that was legitimate.
But, as SEDA evolved, I realized that the true measure of success was not just in the numbers, but in the type of transformation we provoke in people.
I saw students discovering their own potential, teams developing, young foreigners finding purpose amidst uncertainties. That’s when I understood: educating and entrepreneurship are, in essence, the same thing. Both have the power to awaken consciousness.
Today’s entrepreneur needs to understand that leading is about building culture. Every value lived within a company spreads.
If leadership values ethics, respect, and continuous learning, this is reflected throughout the chain. If, on the other hand, it cultivates ego and haste, it ends up perpetuating the same vices that the world can no longer tolerate.
That’s why I believe that the role of the contemporary entrepreneur is also to be an agent of consciousness—someone who understands that results and responsibility are not mutually exclusive, but complementary.
Building a more conscious generation is not just the task of schools, but also of companies. We are part of the same ecosystem.
Every business has the power to transform mindsets—whether by offering opportunities, stimulating critical thinking, or simply showing, by example, that it is possible to grow with purpose and empathy.
Transformation begins from within, in the small attitudes of everyday life, in the way we treat people and face challenges.
Today, when I look to the future, I believe that the entrepreneurs who will leave a legacy will not be those who made the most money, but those who created the most.
Because every person who goes through a company and leaves more aware, more prepared, and more human takes a piece of that purpose forward with them.
And it is in this way, silently and continuously, that something that truly changes the world is built. In the end, entrepreneurship is much more than creating businesses. It is about creating awareness, and that is what makes all the effort worthwhile.
