Whenever we look back, the decisions seem obvious. The path seems linear, the reasoning logical, and the results inevitable.
But the truth is, at the moment we made them, nothing was clear. And, most of the time, the best decisions I’ve made were born precisely from uncertainty.
When I decided to start a business outside of Brazil, I didn’t have all the answers—in fact, I barely had the right questions.
What I did have was a feeling that standing still would be riskier than trying.
Uncertainty kept me awake at night, but it also kept me alive.
It was uncertainty that forced me to learn, to observe, and to reinvent myself in a country that, until then, wasn’t mine.
Throughout the journey, I realized that clarity rarely comes before action.
You don’t find security and then take the step—it’s the opposite. You take the step, stumble, adjust your path, and in the process, build the security you were looking for.
That’s how it was with SEDA, that’s how it was in every new phase of my life.
The decisions that most transformed the company — and myself — were born in moments of doubt, not certainty.
Uncertainty, over time, proved to be a great teacher. It taught me that courage is not the absence of fear, but confidence in purpose.
It’s looking at the unknown and moving forward, even without having all the guarantees.
Because, deep down, that’s what differentiates those who dream from those who achieve: the willingness to act even when the scenario is still unclear.
Today, when someone asks me what the secret to my best decisions was, I answer without hesitation: it was not waiting to be certain.
It was trusting the process, the people, and the purpose that guided me.
After all, it is uncertainty that forces us to evolve.
It is uncertainty that tests our conviction and shapes our vision. And, if there is one thing I have learned in all these years leading SEDA, it is that the fear of making mistakes paralyzes much more than the mistake itself.
Because those who wait for the perfect moment to act almost always arrive too late.
