It is with great pleasure that I announce a new strategic partnership between Prime Educational Solutions and SI Intercâmbios.

This alliance represents a significant advance in the offering of high-quality exchange programs, providing exceptional opportunities for students and professionals to improve their language skills and expand their cultural experiences.

VTest: innovation in proficiency assessment

One of the highlights of this partnership is the integration of VTest into the packages offered by SI Intercâmbios.

This innovative exam offers a complete assessment of English language proficiency, allowing students to receive a certificate and a detailed report on their performance. This approach goes far beyond a simple proficiency test.

Based on the VTest results, students will be able to accurately monitor their progress and use this information to enhance their learning experience during the exchange.

Detailed feedback will allow them to adjust their study and communication strategies, ensuring that they make the most of their experience abroad.

SI Intercâmbios: a pioneer in educational programs

SI Intercâmbios, a member of the SEDA Education Group, is a company recognized for its commitment to offering personalized and high-quality educational experiences.

Based in Ireland and with a strong presence in the global market, SI Intercâmbios stands out for helping students in their search for linguistic and cultural development through programs that add academic and personal value.

SI Intercâmbios’ exchange programs not only promote the development of language skills, but also offer a cultural immersion that enriches students’ education, directly contributing to their professional qualifications.

Alignment with the mission of Prime Educational Solutions

The partnership with SI Intercâmbios reflects Prime Educational Solutions’ mission to provide innovative and tailored educational solutions for each student.

Our commitment is to offer tools that enable maximum use of the exchange experience, allowing our clients to achieve their academic and professional goals more efficiently and accurately.

We believe that this collaboration is a unique opportunity to expand the impact of our educational solutions, meeting the demands of a market that increasingly values ​​international training and language fluency.

Prospects for the future

This partnership is just the beginning of a series of innovations that we intend to implement.

We are confident that this union will bring significant benefits to our clients and partners, providing a more structured path to academic and professional success in the international scenario.

We will continue to strive to improve our offerings and deliver solutions that make a difference in the education and trajectories of our students.

I have always believed that Jiu Jitsu is much more than just a physical activity or a combat sport. For me, it represents a true philosophy of life, a practice that shapes the body, mind and spirit in a unique way.

Over the years, this sport has taught me valuable lessons, not only on the mats, but also off them, profoundly influencing the way I face the challenges of everyday life.

Discipline and respect as pillars

From the first moment I stepped on the mat, I realized that Jiu Jitsu requires discipline and respect. These virtues, which are fundamental to the practice, quickly become part of who you are.

I learned that respect for my opponent, my teachers and myself is the starting point for any progress in the sport. Without these values, it is impossible to grow in Jiu Jitsu and, consequently, in life.

The discipline that the sport requires is reflected in other aspects of life. Commitment to training, continuous effort to improve, patience in facing defeats and humility in victories are values ​​that I carry with me in everything I do.

Jiu Jitsu teaches me, every day, that success is built with dedication and hard work, and there are no shortcuts to true learning.

Overcoming challenges and developing resilience

Jiu Jitsu is also a sport of overcoming. Each training session is a new challenge, each opponent brings a new lesson, and each defeat is an opportunity for growth. This dynamic taught me the importance of resilience.

Over the years, I have faced stronger opponents, moments of frustration and fatigue, but I have learned to get back up whenever I have fallen. This ability to face adversity head on, without giving up, is something that I have carried into all aspects of my life.

At work and in personal relationships, Jiu Jitsu has taught me to never run away from challenges, but rather to face them with courage and determination. I have learned that obstacles are not permanent barriers, but opportunities to become stronger.

The balance between body and mind

Another great lesson that Jiu Jitsu taught me was the development of the balance between body and mind. Unlike other sports, where physical strength can prevail, in Jiu Jitsu, technique and strategy are as important, if not more important, than strength.

For me, this is a perfect metaphor for life: it is not enough to have physical or intellectual capacity; you need to find a balance to make the best decisions and act effectively.

This balance helps me deal with stress, anxiety, and stay focused on my goals, both personal and professional. Jiu Jitsu taught me the importance of staying calm under pressure, an essential skill, whether on the mat or in the corporate world.

What I learned on the mat helped me grow as a person and face life’s challenges with more confidence and determination. More than a physical fight, Jiu Jitsu is a journey of self-knowledge and overcoming, and I am grateful for every lesson it has taught me.

For many people, Monday is seen as the most challenging day of the week. But for me, it is the perfect opportunity to redefine my goals, plan efficiently and organize everything that lies ahead.

I start my week strategically, taking advantage of the renewed energy of the weekend and transforming Monday into a day of preparation for success.

Planning: the secret to a productive week

My Monday starts with a good cup of coffee and my notebook open. Before jumping into the fast pace of work, I set aside some time to review the goals for the week.

I set priorities and break each big task down into small daily steps. This helps me stay focused and not get swallowed up by the rush of everyday life.

During this planning phase, I like to visualize what needs to be done in each area of ​​my life – personal, professional and even the little things of everyday life.

I always keep in mind the idea that without a clear plan, chaos can easily take over. Monday, then, becomes a time to create an “attack strategy”, ensuring that the week is balanced and productive.

Organization: getting everything on track

After planning my week, I dedicate part of the morning to organizing. This can mean tidying up my desk, answering emails or even organizing the week’s finances. Putting everything in its place is, for me, an essential step.

I can’t work efficiently in a disorganized environment, and I believe many feel the same way.

Organizing tasks and your workspace makes all the difference. I like to use digital tools to organize my routine, such as a to-do app.

But I also have a physical diary, where I make quick notes and review important commitments. This organization gives me a sense of control, which is essential to facing the week with more ease.

The importance of a moment for me

Even though Monday is a day of planning and organization, I always set aside a moment to take care of myself.

Whether it’s a quick walk before starting work or a few minutes of meditation, this time helps me maintain emotional and physical balance. We often start the week with so much pressure that we forget about ourselves.

I’ve learned that by prioritizing a moment of pause and reflection at the beginning of the week, my productivity and well-being increase. That’s why I see Monday as a day to take care of not only my goals, but also my mental state.

Monday: a new beginning

Contrary to what many people think, Monday doesn’t have to be synonymous with tiredness or lack of motivation. On the contrary, it’s the perfect day to start off on the right foot, organize your ideas and set the pace for the week.

For me, every Monday is a new chance to start, to correct what didn’t go so well the previous week and to focus on what really matters.

When we adopt this mindset of planning and organization, Monday stops being a “villain” and becomes the starting point for a week full of achievements. And you, how do you start your Monday?

Affirmative action has been the subject of heated discussions in recent years, and I strongly believe in the positive impact it has on our society.

As someone who closely observes social inequalities and their effects, I realize that these measures are essential to correct a history of exclusion and inequality.

After all, when well implemented, they can change trajectories, open doors and transform lives. And that is precisely why I support these policies.

The origin of affirmative action and its importance

Affirmative action did not come out of nowhere. It is a necessary response to centuries of historical injustices, which perpetuated the marginalization of certain groups.

In Brazil, as in many other countries, we have a long history of structural racism, gender inequality and discrimination against minorities.

Inclusion policies were created to try to reverse this logic, ensuring that individuals from underrepresented groups can access opportunities that would otherwise be denied to them.

When we look at universities, for example, the impact is clear. Increasing diversity in higher education not only brings new perspectives, but also creates a richer and more inclusive learning environment.

Actions such as racial and social quotas create space for talented but under-resourced young people to reach their potential. This goes beyond “compensating” for the lack of previous opportunities – it is about ensuring a more just and balanced society.

Affirmative action in the job market

The impact of affirmative action is not limited to the academic environment. In the job market, these policies have the power to promote equity and inclusion of individuals who have historically been left out.

Companies that adopt affirmative action practices gain more than diversity in numbers. They achieve more creative, engaged and productive teams.

After all, when people feel they have a real chance to grow and belong, they give their best.

In my experience as an entrepreneur, I see how important it is to support and promote these policies. Diversity, when promoted and respected, makes all the difference to the growth of any organization.

Not only because it is socially fair, but because diverse companies reflect society as a whole and become more innovative and capable of dealing with different challenges.

Affirmative action for a more just society

Affirmative action also contributes to something even greater: building a more egalitarian society. We all have a responsibility to recognize that there are profound disparities that need to be corrected.

These policies are not a form of “please”, as some still claim, but rather a form of social justice. I believe that they help reduce inequality and provide advancement for historically oppressed groups.

I am in favor of affirmative action because I believe that it creates opportunities that can change the course of many people’s lives.

For me, it is essential that we continue to support these policies, improving and expanding their application. Only then will we be able to move towards a truly inclusive and equitable society.

And that is exactly why we need to continue fighting for affirmative action to exist and evolve, ensuring a better future for everyone.

Since I founded SEDA College, I have always wanted to see the transformation that education can bring to people’s lives.

One of the greatest examples of this impact is the journey of Vanessa Melo, who started as a student at SEDA and now holds the position of CEO of SEDA Online. Vanessa’s story is a testament to the power of education and personal determination.

The Beginning of Vanessa’s Journey

Vanessa Melo came from a humble family in Manaus. Her father was a motorcycle courier and her mother was a housewife. She was always a determined young woman, with a great passion for learning and growing.

When she arrived in Ireland, she faced numerous challenges, including mastering English and adapting to a new culture. Despite the difficulties, she never gave up. It was at SEDA that she found the support and opportunity she needed to transform her life.

From Student to Leader

When Vanessa enrolled at SEDA, she immediately stood out for her dedication and commitment to learning. Her involvement with the institution went far beyond the classroom.

She got involved in extracurricular activities and participated in internal projects that demonstrated her natural talent for leadership.

Over time, I realized that Vanessa had much more to offer, not only as a student, but as someone who could directly contribute to the growth of the school.

That’s why it didn’t take long for her to start working on important projects within SEDA College.

Her strategic vision, combined with her personal experience as a student, allowed her to quickly rise within the organization. When the idea of ​​creating SEDA Online came up, Vanessa was the ideal person to lead this project.

Vanessa Melo: CEO of SEDA Online

Today, Vanessa is the CEO of SEDA College Online, a platform that offers free English courses to people around the world.

Under her leadership, SEDA College Online has become a reference in distance education, breaking down geographical barriers and providing access to quality learning for everyone.

Today, she leads a talented team and is responsible for all the strategies and operations that make SEDA Online a success.

As the founder of SEDA, it is a great source of pride for me to see the growth of someone who started out as a student and is now leading one of our biggest projects.

Vanessa’s story is not only an example of personal achievement, but also proof that education can truly transform lives. That is why seeing her leading SEDA College Online fills me with optimism for the future.

In the world of youth sports, nutrition is a crucial component to ensuring optimal performance and well-being for athletes. This is where Purely, a company committed to innovation in health and nutrition, comes into play.

Offering products designed to provide energy, well-being and nutritional support, the brand stands out as the ideal partner for young athletes who seek to push their limits with health and vitality.

Purely’s Mission

With an entrepreneurial spirit and an eye on the future, Purely is dedicated to offering healthy, practical and natural foods and supplements.

Its mission goes beyond conventional nutrition: the company is committed to creating products that not only meet, but exceed the expectations of its consumers, promoting a true change in lifestyle.

This approach makes Purely more than a food brand, but an ally in the journey towards physical and mental well-being for young athletes.

Energy for performance

One of the highlights of Purely’s portfolio is Purely GO RedBullet, a practical and innovative solution for those seeking balanced and easy-to-consume energy.

Aimed at young people who want to improve their performance in training and in their daily routine, RedBullet contains caffeine from guarana, in addition to other natural ingredients that provide moderate and long-lasting energy.

With single-dose, ready-to-consume packaging, the product is ideal for incorporating into your sports routine without complications.

Products for young athletes

In addition to providing energy, Purely also focuses on offering complete nutritional options for young people.

The Purely GO Teens line was created especially to meet the needs of youth athletes, offering powdered products rich in fiber, micronutrients and without added preservatives.

The focus is on providing quality nutrition, with natural ingredients, ensuring that athletes receive the support they need to achieve their best performance without compromising their health.

Sustainability and innovation

Purely not only focuses on results, but also cares about sustainability and innovation. Its products are developed based on health and wellness trends, using ingredients that respect the environment and the human body.

This combination of environmental and nutritional responsibility is what sets the brand apart in the market, making it a reliable choice for young people who are starting their careers in sports and for their families who are looking for the best in terms of nutrition.

In a scenario where nutrition can make a difference in sports performance, Purely stands out as a brand that delivers more than just products: it delivers solutions that align with the values ​​of health, wellness and innovation.

By supporting young athletes with energetic and nutritionally complete products, Purely contributes to building a healthier generation that is prepared to face the challenges of sports and life.

The hustle and bustle of everyday life can lead us to focus so much on tasks that we end up forgetting to reflect on our progress.

However, setting aside time to take stock of the week, especially on Fridays, is an excellent way to analyze what has been achieved and where we can still improve.

Friday is not only the beginning of the weekend; it is also the ideal time to evaluate, readjust and recharge.

Celebrate your achievements

Amidst so many daily challenges, it is easy to focus on what did not go well, but what about the victories? Whether it is a small achievement or a major success, recognizing what has been accomplished is crucial to keeping motivation high.

When you take stock of the week, take some time to celebrate what has been accomplished. When we recognize our achievements, no matter how small, we give ourselves the right to feel proud.

This is the fuel that keeps us determined to continue on our path. A sense of progress is essential for personal and professional development, and a quick break on Friday can make all the difference in your mood for the following week.

Identify what can be improved

Not everything always goes according to plan, and that’s okay. The important thing is to learn from setbacks. Friday is the perfect day to look back and identify areas where we can improve.

Instead of focusing on mistakes with a critical eye, it’s more productive to see them as opportunities for growth.

When making this assessment, ask yourself: What could I have done differently? What obstacles did I encounter? This type of reflection helps you adjust your course and prevent the same mistakes from being repeated next week.

Plan for the next week

The week’s assessment should not be limited to the past. It’s important to look to the future and prepare for upcoming challenges.

Once we’ve identified what was positive and what can be improved, it’s time to set goals for the following week. Setting clear and objective goals helps you stay focused and productive.

By planning on Friday, you not only relieve the pressure for the next week, but you also allow yourself to enjoy the weekend with peace of mind, knowing that you already have a structured plan for the coming days.

Using the weekend to recharge your batteries

After taking stock of the week and planning for the next one, it’s time to relax and enjoy the weekend.

A break is essential so that we can return with renewed energy. Remember that productivity does not mean working non-stop. Strategic breaks are essential to maintain balance and well-being. Do you agree?

Today I am very happy to say that Giullia Miranda, daughter of the iconic singer Gretchen, chose SEDA College as the destination for her exchange in Ireland.

This choice shows that all our efforts to offer an innovative methodology and complete support to our students are being recognized in Brazil.

I am very happy to know that celebrities and young athletes from underprivileged communities in Brazil are studying together in one place here in Ireland.

Why did Giullia choose Ireland?

Giulia saw Ireland as an opportunity to improve her English in an environment where the language is spoken natively. Not to mention that the Emerald Isle offers easy access to other European countries to explore different cultures.

And she chose SEDA College because here students have access to a complete structure to learn English and participate in extracurricular activities that promote immersion in Irish culture.

This is essential for fluency, since the language is experienced in everyday life, in everyday situations and in different cultural contexts.

Gretchen’s daughter chose this experience precisely because it would allow her to combine learning the language with exploring new horizons.

Opportunities beyond the classroom

Giulia’s choice reflects her desire to go beyond traditional learning.

An exchange program provides the chance to meet people from different parts of the world, developing not only linguistic skills, but also social and cultural skills that are essential in a globalized world.

In addition, direct contact with the international market and new career opportunities are great attractions for those seeking professional growth.

Why did she choose SEDA College?

At SEDA College, the exchange program is designed to offer students a complete experience.

From support upon arrival, to English classes at different levels, to immersion in cultural activities, the focus is on ensuring that students make the most of their stay. For Giullia, this was the perfect combination of learning and experience.

Her choice to do an exchange in Ireland with SEDA College reinforces the value of experiences that transform both personally and professionally.

And just like her, many students have found at SEDA the chance to fulfill their dream of learning a new language and exploring the world.

Throughout my personal and professional journey, I have realized that challenges are essential elements for our evolution.

Whether in our personal lives, at work, or in any other area, each obstacle brings valuable lessons and, by overcoming them, we become stronger and more prepared for the next battles.

Today, I want to share a little of my vision on how challenges shape who we are and why we should welcome them with open arms.

Challenges take us out of our comfort zone

The truth is that when everything seems easy and predictable, we can stagnate. The comfort zone keeps us safe, but it also prevents us from reaching new heights.

I, for example, have been in situations where I felt comfortable with the results achieved, but realized that I was not growing as I could.

Challenges, however uncomfortable they may be, force us to explore new skills, ask ourselves difficult questions, and seek creative solutions.

In the business world, especially in the education sector and in the development of projects such as SEDA College, I have learned that innovating and adapting to change is a matter of survival.

Competition, economic crises and uncertainties are constant, and each of these factors has forced me to rethink strategies, seek new approaches and, above all, evolve.

Viewing challenges as opportunities

Over time, I have come to see challenges not as problems, but as opportunities. When we are faced with something difficult, our first reaction may be negative, but it is precisely in these moments that we find the greatest opportunities for growth.

That is how I learned to restructure teams, deal with adversities in the market and stay focused on my goals, even when everything seemed out of control.

There is a phrase I really like: “When one door closes, another opens.” Many times, what seems like a big obstacle can actually be a new opportunity for growth.

And that was the case on several occasions in my career: each challenge, in the end, opened doors for me to new achievements.

The importance of resilience

If there is one skill that I consider essential for overcoming challenges, it is resilience. The ability to adapt, to keep moving forward even when things don’t go as planned, is something that I have cultivated over the years.

And I can say that, without resilience, it would be impossible to grow. That is why I say that it is necessary to accept that difficulties are part of the journey and that failures are not the end, but rather opportunities for learning.

In the most challenging moments, resilience was what kept me going. Instead of getting discouraged by obstacles, I learned to take a step back, observe the scenario strategically, and then move forward with even more determination.

That is why what I have to say is that throughout my journey, I have learned that, by embracing difficulties, we become stronger people and capable of transforming the world around us.

As CEO of SEDA College, I am pleased to share what I consider our institution’s greatest purpose today: to transform lives through education and intercultural connection.

SEDA is not just a language school, but a place where people from different parts of the world come together to expand their horizons and fulfill their dreams.

Our focus goes beyond teaching the English language; we want to equip our students with the tools they need to succeed in a globalized world.

An education that transcends borders

From the beginning, our goal has been to provide a unique educational experience that goes beyond the classroom. We understand that learning a new language is part of a larger process of cultural integration and personal development.

That is why we combine high-quality instruction with activities that promote cultural immersion, such as volunteer programs and internships.

This holistic approach ensures that our students not only master English, but also prepare themselves for the professional and personal challenges they will face in the future.

Innovation and technology in education

We are committed to providing a modern and accessible learning experience, integrating the latest technologies into our curriculum.

This includes everything from online learning platforms to interactive tools that make learning more dynamic and personalized.

The expansion of our global presence, especially with SEDA College Online, allows students from anywhere in the world to access our methodology, reinforcing our commitment to the democratization of education.

The importance of diversity and inclusion

At SEDA, we value the diversity of our students and see inclusion as a central pillar of our mission.

The coexistence of people from different cultures and nationalities creates an enriching learning environment, where everyone has the opportunity to learn from each other.

This not only enhances language learning, but also develops intercultural skills that are crucial in today’s world.

I like to say that our commitment is to the future of our students, ensuring that each of them has the necessary tools to thrive in an increasingly interconnected environment.

By combining academic excellence, advanced technology and an inclusive environment, we remain steadfast in our purpose of transforming lives through education.

Therefore, I can say today that SEDA is not just a school, it is a life experience. And that is what motivates us every day.