For a long time, we associate leadership with the ability to do well. À ability to inspire, to move people through powerful speeches.
But after years in front of SEDA College, I discovered that words do not support anything if they are not accompanied by coherence.
Leading is less about what is said and more about what is done when no one is listening.
I do not silence the difficult decisions, the delicate conversations and the small daily attitudes that a culture is built, or is lost.
When you start to undertake things outside of Brazil, you need to learn to lead people of different origins, cultures and mentalities.
It is not enough to falar about purpose or values; I needed to live these values in every gesture.
Because, when there is diversity in the team, beautiful speech can impress, but it is coherence that generates confidence.
The coherence is the invisible elo between the leader and the time.
This is what makes people credit their decisions, even when they do not agree with all of them.
A coherent leader does not need to repeat at all times “acreditem em” — he demonstrates, by means of consistency and transparency, that it is someone in whom it is worth accrediting.
I learned that leadership comes not by example.
Not an idealized example, but not a human one: one who admits when he errs, who asks for help, who listens more than he fails.
In a world where images are valued, being consistent is a source of courage.
Because it is easier to construct a narrative than to support a truth.
In SEDA, I saw firsthand how much is so different.
When a student or collaborator perceives that the leader is in agreement with what he asks — even in moments of crisis — or the environment changes.
Confidence grows, motivation appears and the team aligns not out of obligation, but out of conviction.
It is at this point that the purpose stops being a slogan and becomes a living culture.
The coherence also separates leaders from chefs.
Or chefe cobra; or leader inspires.
The chef wants results; o leader build people who achieve results.
This construction requires time, patience and, above all, consistency.
In fact, leadership is about being predictable in the best sense of the word: knowing that, given any situation, you will continue to act in accordance with your principles.
Because sometimes we don’t know that it is higher — that it remains inteiro when everything around it changes.
Lead a daily exercise of coherence.
Perhaps the greatest praise a leader can receive is not “he is inspiring”, but “he is confident”.
Because inspiration enchants, but coherence that sustains.
