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      Why Entrepreneurship Outside of Brazil Means Reinventing Yourself Every Day

      Entrepreneurship is, by nature, a constant exercise in adaptation. But entrepreneurship outside your country is even more challenging: it puts your own identity, your...

      When Sport and Education Meet: Eric’s Story and the Power of Opportunity

      Over the years, I've seen many students arrive at SEDA with the same look: that of someone carrying a dream in their suitcase and...

      Leading is not about understanding processes, it’s about understanding people.

      For a long time, it was believed that leadership was about efficiency: mastering processes, controlling indicators, and guaranteeing predictable results. This view created technically competent...

      Why the Future of Education Is More About Purpose Than About Technology

      In recent years, education has been inundated with technological promises. Digital platforms, artificial intelligence, virtual reality, metaverse — all presented as the ultimate solution for...

      Why is the PNEI a game-changer for Brazilian education?

      When I founded SEDA more than a decade ago, I was certain of one thing: international education transforms lives in a way that no...

      The Invisible Lessons Only Those Who Started Over From Scratch Understand

      Starting over from scratch is a test of humility. No matter how many achievements you've accumulated before—when the context changes, you become a learner...

      The best decisions I’ve made were born from moments of uncertainty.

      Whenever we look back, the decisions seem obvious. The path seems linear, the reasoning logical, and the results inevitable. But the truth is, at the...

      The Invisible Lessons Only Those Who Started Over From Scratch Understand

      Starting over is a verb that most people avoid. It carries a weight of uncertainty, fear, of giving up what you know to dive...

      Leading is much more about coherence than speech

      For a long time, we associate leadership with the ability to do well. À ability to inspire, to move people through powerful speeches. But after...

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