It’s been a few years since digital marketing emerged. However, its field of knowledge has become more popular in this last decade.
After all, it was with the arrival of the Covid-19 pandemic that the concept became popular, and many companies saw that there was no way they could stop using the internet anymore.
At the beginning of the last decade few people took digital marketing seriously, and few were the companies that bet on ads in social networks. Today the ads are made not only in feeds, but also in stories, google and several online communication channels.
The disappearance of traditional channels
I see that the traditional dissemination channels will end in a short time. Radio, sound car, printed newspapers and magazines, their days are numbered.
The consumer is changing his habits and marketing follows these changes at a very high speed. After all, marketing goes after its clients.
Therefore, the company that does not make the most of digital resources, that is not tuned in to the algorithm changes, will be out of the market.
Social networks themselves are changing all the time, which is why it is important to be aware of the changes that are taking place at a galloping speed.
There is no longer any way of denying technological advances and the change in the way of publicising. And those who don’t adapt will simply disappear.
The strengthening of inbound marketing
With these changes, I believe that inbound marketing will grow stronger and stronger. This means that marketing will become less and less invasive.
In other words, attraction marketing, that more subtle marketing in which the client discovers your company through an article, a post on social networks, will become stronger.
After all, it has already been concluded that most consumers have a need, but have not yet discovered it. And when you work only with outbound marketing, you get a very small percentage of consumers.
You are only attracting to your business those who already know that they need to consume your product, but not those who do not yet know.
Study, study and study
Finally, I cannot help but say that we have reached a point where we need to study, study and study to stay in the market.
After all, social media changes at high speed. Algorithms are always reinventing themselves, and consumer habits are changing by the minute.
Those who are not up to date with all this will simply see their business being run over. And that’s why you have to seek knowledge even faster than before.
