Have you ever wondered why a customer abandons your brand? There may be many reasons, and they will not always be relegated to you.
It is common that when you ask a consumer directly to try to understand why he stops buying your product, he simply gives an answer that is not convincing.
Therefore, you need to be aware of the reasons that may lead a customer to simply stop consuming your product or service.
1 – Sinning in the after-sales
One of the big mistakes I see companies making is related to the post-sale. After you have closed a deal, that is when you need to intensify even more your relationship with the client.
If you simply abandon him at this stage and do not give him all the support he seeks, you will end up losing him to your competitor. And worse than that, you will see him advertise your business in a negative way.
2 – More expensive price than the competitor
Another reason for losing a customer is the higher price. But here I will make a caveat. It is not always worth fighting for the lowest price.
Therefore, it is necessary to understand that some customers will indeed prioritise companies with the lowest price, but this will not be generalised.
If you lose a client because your competitor offered a lower price, there are two ways to go. One is to enter the fight for price, and the other is to improve your product even more to guarantee a differential from your competitor.
3 – The quality of your product has fallen
Both your product and service need to maintain the same standard of quality at all times. When it drops, you will certainly lose a large market share.
For this not to happen, you need to implement a quality control department in your company that will be responsible for ensuring that you do not face this problem.
Inclusively, the fall in product quality is one of the biggest reasons for an organisation to lose customers to its competitors.
4 – Poor customer service
Last but not least, your customers may abandon your brand because your company’s customer service is leaving something to be desired.
Keep a close eye on this, because bad customer service is one of the biggest reasons for people to stop consuming your product. Investing in technology and training for the attendants is the best way.
Also, working with constant satisfaction surveys helps a lot to understand the perception of your customer in relation to the service that is being offered.
Therefore, if you really want to stand out in the market, keep an eye on what is leading your customer to simply stop buying your product.
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