One of the issues that has been drawing the attention of the market is ChatGPT. After all, we don’t know how far it can disrupt digital marketing.
There are those who bet that we are facing something that will revolutionize the market, and that is why all businessmen need to be aware.
Google recently turned on the red light. Well, if the ChatGPT model really succeeds, it means that the technology giant will have to change its way of monetizing.
What would you change about digital marketing?
Analyzing how digital marketing works today, I can say that a lot would really change. One is that Google’s form of monetization would be doomed.
For example, today when you do a browser search several links appear, some sponsored, others not. And it’s up to you to click on them to learn more about it.
In the case of ChatGPT, artificial intelligence provides the answer you need within seconds. And then where do sponsored links, advertisements, etc. come in?
Note that all marketing work as we know it today would be doomed to a profound change. How would the blogs look?
I believe that because of this whole situation, it would be difficult for there to be a complete rupture, but only a complement to what is being done.
The chatbot in favor of marketing
What I see is that blogs should not disappear. But they will have to totally reinvent themselves. I believe that the search system will be through AI, there is no way not to be.
But the AI in a search engine will be trained to point websites and blogs to more specific subjects. For example, she gives a superficial answer and to delve deeper into the topic, the person continues on a blog.
Here comes two changes: the first is how the SEO will be so that your blog is indicated by artificial intelligence. And the second: how you will have to have an artificial intelligence inside your blog to make the consumer experience even better.
Therefore, everyone who works with digital marketing will need to reinvent themselves. This is a fact. But there is still a long way to go.
Ethics and other important issues
Google, like other giants, has been testing Artificial Intelligence for some time now. But it still runs into some ethical problems.
One of them is racism, xenophobia, homophobia and other issues that have already been observed in artificial intelligence, which shows that technology has a lot to evolve.
So a small company like OpenAI came out on top. Because generally smaller startups have less to lose if innovation presents this kind of problem.
Different from a Google creating a robot that spews prejudices. But what is important to make clear is that the future has already been designed. And in it marketers will have to relearn how to work. Do you agree?
