The startup world has always been a breeding ground for innovation, and 2025 promises to be a landmark year for these disruptive companies.
As an angel investor, I always try to find startups that offer something innovative and scalable. That’s why I decided to share some trends for this year.
Artificial intelligence and automation
It’s no surprise that artificial intelligence continues to lead transformations in the market. Companies that have adopted AI have reported a 25% increase in operational efficiency in advertising campaigns.
One example is Sqill, a Portuguese startup that created an AI-powered video editor, simplifying content creation for brands. Solutions like these are transforming everything from process automation to large-scale personalization.
Sustainability on the rise
The growing demand for sustainable solutions is a direct reflection of the global concerns about climate change that are intensifying.
Startups that invest in green technologies, such as clean energy and advanced recycling, are attracting investors committed to positive impact.
An inspiring example is that of Portuguese startups that are leading recycling and carbon capture initiatives. This is the time to undertake with sustainability as a competitive advantage in mind.
Innovations in digital health
The healthtech sector continues to grow rapidly, offering solutions that facilitate access to healthcare. Technologies such as wearables that monitor health in real time and telemedicine are gaining ground.
A notable initiative is Glooma and its SenseGlove, a glove equipped with sensors that helps women perform breast self-exams. This is a clear example of how startups can positively impact people’s lives.
Fintechs and financial inclusion
In the world of fintechs, the potential for transformation remains enormous. The market is expanding with startups that simplify financial services and promote inclusion.
Rauva, for example, offers resources such as online company registration and integrated financial management, helping small and medium-sized entrepreneurs gain autonomy and control.
Tools for remote work
Remote work is here to stay, and startups that develop solutions for productivity and collaboration are on the rise.
Tools that facilitate project management, such as videoconferencing and task organization software, are essential for companies seeking flexibility. This movement reinforces the importance of creating scalable and user-centric solutions.
The rise of cybersecurity
With the increase in digital incidents, cybersecurity has become a priority. Startups that offer innovative data protection solutions are standing out.
Opportunities abound in this field, especially for those looking to build trust in a scenario full of digital threats.
I believe that startups that focus on these trends have everything to stand out in 2025. Whether exploring AI, promoting sustainability, innovating in healthcare or strengthening cybersecurity.
