Investing in social and sports programs is an act of social responsibility that many companies have adopted over the years.
When I was younger, I never imagined that a sport could have such a significant impact on society, but my experience has shown me that I was wrong.
Today I want to share with you my vision of how corporate investment in Jiu-Jitsu can help combat social exclusion.
Promoting inclusion and Jiu-Jitsu
Playing a sport, especially one like Jiu-Jitsu, is not just a matter of exercising physically. It has a strong social component, as it helps build communities, promotes integration and increases individual confidence.
In the corporate world, we believe that investing in promoting Jiu-Jitsu has a significant impact on the lives of many people who live on the margins of society. For example, in underserved communities, Jiu-Jitsu can become a vehicle for social transformation.
With corporate support, we can build community Jiu-Jitsu gyms where children, youth and adults can learn the sport, thus promoting well-being and social cohesion.
Corporate investment and its importance
When a company decides to invest in a program like this, it’s not just a matter of donating money. It’s also about sharing resources, knowledge and, in many cases, working side by side with the community to make a difference.
Corporate investment in Jiu-Jitsu goes beyond providing the necessary equipment. It means hiring qualified instructors, ensuring a safe environment to play the sport, and providing ongoing support to keep the program running.
These actions have a direct impact on the quality of life of people in the community, contributing to the reduction of social exclusion.
Impact on society
Then you ask me: Tiago, how does this initiative translate into a real impact on society? In my experience, the answer is: in many ways.
One is through the personal development of individuals who participate in Jiu-Jitsu programs. Yeah, he not only improves his physical health, but also develops skills like discipline, resilience and work as a team.
These skills help them in all areas of life, including school, work, and their social interactions. That is, you are investing to improve the quality of life of athletes and their families.
And your business will benefit from social marketing. Because today most people give a lot of value to institutions that invest in social marketing, and you will be one of them.
A virtuous circle of benefits
As people in the community begin to benefit from Jiu-Jitsu, a chain reaction of societal benefits is set in motion.
Children are more focused in school, young people have a positive alternative to engaging in negative activities, and adults have a way to improve their physical and mental health.
Furthermore, as these people become more confident and healthy, they are more likely to make a positive contribution to their community, perpetuating a cycle of benefits that can only grow.
In short, corporate investment in Jiu-Jitsu is an effective strategy to combat social exclusion. As we can see, it’s a holistic approach that benefits not just individuals, but the entire community.
I believe that more companies should consider this form of investment, as it is a tangible and impactful way to fulfill social responsibility.
